Areas of Expertise

Branding
Typography
Packaging
Digital Marketing

Chenglan JIN is a Visual Communication Designer currently based in Sweden, specialising in branding and typography, often integrating storytelling throughout her work ranging from corporate identities, packaging design and poster design.

Born and raised in a beautiful lake city in Zhejiang, China. She got her Bachelor degree in Visual Communication Design at Hangzhou Normal University in 2013. She subscribes to the belief that Graphic Design should be purposeful, functional, and relevant to its original intention.

With the passions for Behaviour Research and Affordance, she studied a philosophical based programme named Visual Culture at Lund University. By taking inspiration from cultural studies and the humanities, she learned that Design Thinking is not merely about problem-solving, but also about problem-seeking.