Branding & Website Design for a start-up company
Project: Branding / Website Design
Client: Cherry On Top
Service/industry: Customized travel agency & PR company
Brief
Cherry On Top is a start-up company that specialises in managing boutique hospitality properties like hostels and villas. It was founded in Hong Kong, 2013, by a female entrepreneur from Singapore. This company operates as a customized travel agency and PR company for those petite hotel owners.
The company’s name, Cherry On Top means adding something small and yet special would make the whole thing look even more better. The founder wanted this company to satisfy customers’ cravings for a boutique travel lifestyle.
Challenge
This is my very first design project after I graduated from University. The challenge for me is to create a complete visual design for the website for the first time. I am thankful that I learned a lot after working closely with front-end designers on this website project.
Design Process & Solution
The overall visual identity begins with the logo design, and it sets the tone for the rest of the brand identity. The founder wanted a modern stylish and feminine visual style both for the print materials and the website. The detailed design process is presented in the following pictures.